Or you may have several video files you’re trying to string into one continuous video. Splicing footage together is another brilliant post-production technique you want to be sure your video editing company performs well.įor example, you might need two separate pieces of footage you shot at different locations edited together seamlessly. These are all good ideas you want to springboard off of, but you want expert editors to create these graphics for you in order to maintain consistency across all your videos. Or you might want to use an animated short at the end of your video asking viewers to subscribe to your channel or visit your site. You also want to make sure you’re not using copyrighted content you don’t have rights to.Īll of these elements must be handled with care to make your video stand out and attract your target audience.Īdding motion graphics and animation is another powerful way you can enhance your video.įor example, you could have the “scrolling” effect that you often see in news broadcasts or you can combine this with scrolling text to deliver a unique look. In addition you don’t want to have too many sound effects that overwhelm your message or conflict with the video’s tone. Professional editors know how to alter the mood of a video in order to deliver you a tailored viewing experience.Īdding music and sound effects is another critical element you want expertly handled in your post-production process.įor one, you don’t want to add cheesy music that clashes with your content. In short, color correction can completely change the tone of your video. Or you can take another scene with happier content and brighten the colors so it has more of a positive tone. This process is critical, because it will affect your video’s overall mood.įor example, you can take a scene that’s supposed to be serious and darken the colors to give it an ominous look. Having expertly edited footage means every moment of your video is crystal clear and in focus so you don’t lose any potential customers due to poor quality images.Ĭolor correcting is a post-production technique that adjusts the overall color tone of a film or video after shooting has taken place. For example, you want people to visit you online or call you today, but they can’t even read your website address or phone number. Worse, it can defeat your call to action. Overlaying text over a blurred shot is a great way to make people stop watching your content. They do this in several ways, such as custom color grading, sound editing and using the same intro/outro. In addition, you want your branding elements there – perhaps your logo, color themes, special font and other elements you want your viewers to associate you with.Ī professional video editing company will make sure your videos “feel” like your brand. You want them to feel like they represent your business. Having a consistent look for all your promotional videos is key to making them work for your marketing. 10 Benefits of Professional Post-Production Services And if you’re serious about growing your business online, you need the latter. The truth is, post-production is what separates a bland amateur video from a stellar professional marketing video. ![]() However, some business owners think that post-production is as easy as downloading a video editing app and doing the whole thing yourself. ![]() In other words, this is where you turn a few video clips into a polished and complete piece of promotional video content. This often includes adding sound effects, music, voice over, color correction and perhaps a bit of animation. This is when you take all your raw footage and you assemble it into your final piece. A production shoot can involve the cast, director, assistant director, lighting techs, sound techs, green screen, etc. This is the point when the actual footage is shot. Once that’s done, the process moves on to production. ![]() You’ve got ideas but you haven’t really started yet this is pre-production. This is all about planning the video: talking about and writing the script, getting a crew together, scouting locations for the shoot and related tasks. Video production services have three main stages: pre-production, production and post-production.
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